2016 Bebelac packaging contest
Context
For mums, a great child is a child who isn’t just smart as measured by intelligence, but who also has good social and emotional skills: a child who is expressive, socializes well with other kids, and brings happiness to his or her surroundings. Mums know that this takes a mother’s care and nurturing touch, as well as great nutrition that children need for each stage of their lives.
With children aged 3–6 eating a larger variety of solid foods, and their on-the-go urban lifestyle, Bebelac recognizes the need of milk that’s convenient to drink and is now introducing Bebelac Growing Up Liquid Milk which has the nutritional goodness and superiority of Bebelac powder milk, for children with IQ – intelligence and quick responsiveness – and EQ – good social interaction and also compassion.
Today, Bebelac needs your creativity and skills to design packaging for Bebelac Growing Up Liquid Milk. How can you inject freshness and creativity into milk packaging that will charm mums and delight kids?
Creative Challenge
Design exciting, fun and creative packaging for Bebelac Growing Up Liquid Milk that mums will choose over competing milks on the supermarket shelf and kids will delight in.
Bebelac Growing Up Liquid Milk offers a superior formula for complete nutrition, something that mums are always on the lookout for because they want the best for their child. It is more expensive than and superior to other milks as it has nutrition that promotes gut health and balanced EQ & IQ. It’s worth it as it is the only growing up liquid milk fortified with all the vital nutrients a child needs at that age. We are looking for winning packaging that includes the product packaging design and its name, that will look fun and exciting, different from other ready-to-drink milks on the supermarket shelf that mothers will choose over the competition, that will delight children.
The nutritional goodness of Bebelac Growing Up Liquid Milk is from:
- The first liquid milk with Fish Oil containing Omega 3 and 6
- FOS: GOS 1:9 to support healthy digestion
- Vitamins and Minerals to support body growth
- Low sugar level to support healthy teeth growth
- Made with fresh milk
Winning Criteria
We are looking for exciting, fun and creative packaging ideas for Bebelac Growing Up Liquid Milk that will touch the minds and hearts of mums and get them to choose it over cheaper brands in the supermarket. It needs to look Premium Exclusive Liquid GUM for Toddler. The winning packaging ideas will convey what Bebelac Growing Up Liquid Milk stands for and will also be designs that delight children and bring a smile to their faces.